rooted in the west

Design for the West works with clients from the ground up, collaborating in the earliest stages to determine tone and approach for key audiences, and fully identify constraints and parameters. Our clients find that having a visually-oriented strategist at the table from Day One consistently creates a superior product, and strengthens lines of communication relied upon during all project phases.

We guide every aspect of the creative process, from concept to completion. We believe beauty has inherent value, but pretty is never where we start, or stop. People need to feel understood, and make emotional connections based on shared values. Design for the West embraces this basic nature, and infuses a refined visual style with warmth and wit.

Design for the West creates emotionally intelligent brands that engage and inspire, and utilize good design as a functional organizing principle. With a watchful eye on changing tastes in multiple demographics, we develop robust visual identities that are relevant to the moment, rooted in enduring values, and most importantly, ready to get to work.

Humans are hardwired for non-verbal communication, and whether they realize it or not, astute visual craftsmanship delivers a jolt that people feel. Design for the West harnesses this power, and designs with layered communication in mind. We ensure each piece registers quickly on a non-verbal level, and also conveys enough nuance to allow influential, discerning consumers to feel seen and heard.

We provide a full range of copywriting and editing services based on client needs and the state of existing assets. For entirely new content, Design for the West utilizes an interview-style approach, which allows clients a comfortable, conversational platform for sharing expertise and insight, and leaves the wordsmithing to us. We also edit existing content, helping to simplify, amplify and humanize unique selling points.

Illustration is a uniquely powerful tool for capturing interest, conveying personality and breaking down complex topics. Design for the West provides custom illustration for most projects we engage in, including icons, infographics and maps, as well as regionally-specific plants, animals and landscapes. Working in a wide variety of styles to best suit project needs, we illustrate for visual impact and emotional resonance.

We specialize in landscape, lifestyle, architectural and product photography, working in a collaborative, hands-on fashion with talented photographers. We also have extensive experience sourcing stock imagery to seamlessly augment custom assets. Design for the West partners with Voortex Productions to tell engaging stories through the dynamic medium of video, providing scriptwriting and creative collaboration for client projects. 

Design for the West offers streamlined solutions for websites. Our love of beautiful imagery, a clearly delineated structure, and an engaging narrative drive our approach. We provide full content strategy and generation, including site mapping, copywriting, custom photography and video. Our skilled developers provide a broad array of customizations for Webflow templates, and also build completely custom sites.

In partnership with innovative, experienced fabricators, Design for the West translates brands into effective signage that is easy on the eye, and thoughtfully integrated into the environment. We oversee the process from start to finish—from scoping, materials and design, to fabrication and installation—ensuring brand integrity and the highest levels of quality.

Design for the West has over two decades of experience in prepress and supervision of printing and fabrication for a wide variety of print collateral, branded goods, packaging, apparel, displays and vehicle wraps. We work closely with talented vendors and subcontractors throughout all phases of scoping, quoting and fulfillment. This respect for technical process and vendor expertise ensures our work translates successfully to the physical world, and functions as intended for years to come.