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Upper columbia salmon recovery board
In North Central Washington, snow is water, and rivers start on ridgetops.
Upper Columbia Salmon Recovery Board needed a locally-specific representation that showed exactly how interconnected every aspect of their watershed is. It needed to be high-level enough to be visually compelling at tabletop size, and detailed enough to allow for more in-depth conversations with interested viewers.
Design for the West led the charge, developing a detailed, elevation-based schematic of vegetation and landforms, directing illustration, and writing educational, persuasive copy for each zone.
Scope of Work
Content Strategy
Copywriting
Creative + Art Direction
Design
Illustration
Copywriting
Creative + Art Direction
Design
Illustration
Collaborators
Lars Ringsrud, Illustrator
In addition to use at various events, the Ridgetop 2 River graphics were repurposed by the Governor's Salmon Recovery Office website to educate viewers about whole-watershed efforts in the Upper Columbia region.
