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Sage Mountain Natural Foods
A warm, rooted rebrand for a venerable local establishment.
A forerunner in the natural foods movement in North Central Washington, Sage Mountain Natural Foods has nourished the small community of Leavenworth, WA since 1998. Danielle Gibbs bought Sage Mountain with plans to expand to a larger location, add a kitchen, host community classes, and more.
Marking the store’s significant growth with a new visual identity was critical, as was honoring the former owner and dedicated customers who had supported the store before Leavenworth was bursting with health-oriented residents and visitors. Design for the West odelivered a rooted rebrand that balanced legacy with a fresh, organic feel and real-world functionality.
Scope of Work
Creative + Art Direction
Logo + Brand Identity
Branded Retail Goods
Design
Illustration
Web Development
Copywriting
Logo + Brand Identity
Branded Retail Goods
Design
Illustration
Web Development
Copywriting
Retail Goods Partners
Bagito, Shopping Bags
Klean Kanteen, Steel Cups
MF Pottery, Mugs
Printmade, Tees + Hoodies
Klean Kanteen, Steel Cups
MF Pottery, Mugs
Printmade, Tees + Hoodies


Mixed typefaces are fresh and flexible, and pair well with woodcut illustration, a style of art long-associated with agriculture and domestic craft.

High quality branded goods embody Sage Mountain values of durability, sustainability and local style.





