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Gibbs Farm
A farmer-focused, gut-healthy kraut brand.
Before Danielle Gibbs purchased Sage Mountain Natural Foods, she was a full-time farmer in Leavenworth, WA, and regional sales of her clean, flavor-packed raw sauerkraut were booming. She wanted a brand that looked organic, and felt true to the farm where she built soil, brined cabbage, and, alongside her husband, raised three young children.
Design for the West created an industry-appropriate, deeply personal brand that utilized Danielle's own silhouette on a (fictional) vintage tractor—her eye on the farm, and her three little birds.
Scope of Work
Creative + Art Direction
Logo + Brand Identity
Product Label Design
Prepress + Print Supervision
Logo + Brand Identity
Product Label Design
Prepress + Print Supervision
Collaborators
Dzhan Wiley, Photographer
Charley Voorhis, Photographer
Charley Voorhis, Photographer
We developed a sauerkraut label that maintained a consistent look across different flavors and varieties. Durable, affordable labels were sourced to withstand food, oil, water, and refrigeration, ensuring a seamless transition for a small-scale operation labeling by hand.
